- Strengthen business fundamentals and market leadership to achieve sustainable business growth.
- Carry out continuous digital transformation to be relevant to changing customer needs.
- Provide sufficient exploration space for new business growth.
- Strengthen the organization, develop competence, and become an agile organization to support business transformation.
- Encourage adoption of corporate culture to become the preferred partner.
- Strengthen contribution to sustainable development through corporate social responsibility, focusing on the pillars of health, education, environment, and entrepreneurship.