Strategic Initiative


  1. Strengthen business fundamentals and market leadership to achieve sustainable business growth.
  2. Carry out continuous digital transformation to be relevant to changing customer needs.
  3. Provide sufficient exploration space for new business growth.
  4. Strengthen the organization, develop competence, and become an agile organization to support business transformation.
  5. Encourage adoption of corporate culture to become the preferred partner.
  6. Strengthen contribution to sustainable development through corporate social responsibility, focusing on the pillars of health, education, environment, and entrepreneurship.