Astragraphia in synergy with graphic art customers Adorama held the Astragraphia Class for Creative Industries (ASIK Class) on September 7, 2022, for MSEs in the Jabodetabek area, with the title "Effective Use of Digital Printing for Your Small Business Branding and Promotion".

ASIK Class events are held online through the Zoom portal, and broadcast live through the Instagram account @adoramaphoto and the Youtube account Adorama Your Lifestyle Printing. For one and a half hours the duration of the ASIK class presents three speakers, namely:

1. Aditomo Priyo Prakoso, Business Application Designer of PT Astra Graphia Tbk who brought material about "Indonesia Digital Printing Trend 2022".

2. Albert Gunawan, Owner of Adorama who explained about "Effective Use of Digital Printing for Your Small Business Branding and Promotion".

3. Ailie Chendra, Owner of Donat Kampung who shared stories about her business journey since it was started until now it has grown rapidly with packaging creativity that has an effect on increasing sales.

Aditomo as the first resource person started the ASIK Class with an explanation that the current trend in the digital world in Indonesia is shorter runs, faster turnaround, and personalized. Printing can be done online, with a more flexible number of prints, for example one or two pieces. In addition, MSEs can also include personalization data such as logos, customer names and the like. Recently, MSE packaging trends such as labels and stickers have also become increasingly varied, identity & information about products are conveyed well.

The owner of Adorama, Mr. Albert Gunawan, in his explanation revealed the importance of first impressions in brand identity, and digital printing is the right way to communicate the brand identity of MSEs to the public. The forms can vary from stickers, labels, packaging, to business cards, calendars and so on. Adorama as an Astragraphia graphic art customer has a Versant 3100 Press machine with a print resolution of 2400 x 2400 dpi, a print speed of 100 A4 sheets/minute, and a duty cycle of up to 660,000 pages. MSE players can easily print stickers, labels, price tags, business cards, or thank you cards with this Versant 3100 Press machine.

The three speakers received good responses from all UMK participants. Question after question was asked by the participants to each resource person. This shows that MSEs always want to continue to improve the quality of their products, especially through improvements in terms of packaging. As a form of appreciation for Astragraphia and Adorama to ASIK Class participants, participants with selected questions are entitled to merchandise. Not only that, Adorama also prepared door prizes for three lucky participants to get digital print vouchers worth Rp600,000.

The ASIK class is an embodiment of Astragraphia's corporate culture to become more and more Valuable to the Nation and Life, as well as fulfilling SDG 8 Decent Work and Economic Growth and SDG 9 Industry, Innovation, and Infrastructure.