(Left - right) Trivena Nalsalita, Director of PT Astra Graphia Tbk, Muhammad Neil El Himam, Deputy for Digital Economy and Creative Products, Ministry of Tourism and Creative Economy (Kemenparekraf), Sandiaga Salahuddin Uno, Minister of Tourism and Creative Economy (Kemenparekraf).

It's no longer a secret that Small and Medium Enterprises (SMEs) in Indonesia have great economic potential, especially with good management. Therefore, the government through ministerial institutions, one of which is the Ministry of Tourism and Creative Economy (Kemenparekraf), is holding a series of Indonesian Creation Appreciation (AKI) 2023, which includes the curation process, debriefing/bootcamp, exhibitions, to the peak festival.

Astragraphia as a public company that is also committed to increasing the creative economy, also participates in the AKI 2023 exhibition event, which is attended by 316 SMEs in the culinary, craft, fashion, applications, film and music sectors, and is scheduled to take place during June - August 2023 on 16 cities/regencies in Indonesia.

In June Astragraphia was present in five cities, namely Jakarta, Bangka, Kudus, Purwokerto and Mojokerto, represented by teams from their respective branch offices. Astragraphia opened a booth that exhibited various examples of creative packaging applications, which were printed using a printing machine produced by FUJIFILM Business Innovation.

Astragraphia specifically also provides design consultancy by collaborating with graphic art partners and the Indonesian Visual Communication Design Professional Association (AIDIA) as resource persons providing input on creative packaging. The 316 SMEs that successfully passed the Ministry of Tourism and Creative Economy curation and took part in the 2023 AKI exhibition, also had the opportunity to get printed sticker vouchers, labels, and various other promotional needs for free, on Astragraphia partner graphic art, according to the UKM domicile.

In its third year, the series of Indonesian Creative Appreciation (AKI) 2023 events will continue in other cities including: Samarinda, Jayapura, Batam, Bengkulu, Gorontalo, Palangkaraya, Manado, Kupang, Surabaya, Karawang and Bogor.

Astragraphia's participation in the 2023 AKI is a manifestation of corporate social responsibility in the entrepreneurial pillar, in line with the Valuable to The Nation and Life corporate culture, as well as supporting the Social Development Goals (SDGs) 8 national development program concerning Decent Work and Economic Growth.