Jakarta, March 10 2026 - PT Astra Graphia Tbk (Astragraphia) has reaffirmed its commitment to supporting the national creative economy ecosystem through its Kelas ASIK (Astragraphia untuk Industri Kreatif) program. Themed “Ngabuburit ASIK Sambil Belajar Kreatif”, the event was specifically designed for 48 MSME owners under the guidance of Rumah BUMN Jakarta, spanning the culinary, craft, and fashion sectors.

Held at the Astragraphia Head Office Canteen, the event was attended by Satryo Dewandono (Chief of Business Strategy & Development and Corporate Communications Astragraphia) and Prasytio Ervian (CEO & CFO Rumah BUMN Jakarta). These key leaders underline the strategic synergy between the two institutions in driving local entrepreneurs to enhance their competitiveness through technology-driven solutions and sound business management.

The “Kelas ASIK Jakarta” focused on three intensive pillars of business empowerment:

• Creative Packaging for MSMEs: The first session, led by Indana Sitompul Business Application Designer Astragraphia, highlighted the importance of packaging design as a brand identity. Participants gained insight into communicating product value through compelling visuals to capture consumer interest instantly.
• Digital Printing Technology Education & DSTC Tour: As a significant value-added feature, MSME participants were given a direct tour of the Document Solution Technology Center (DSTC). During this session, Astragraphia’s Marketing EDS & Production team introduced various on-demand digital printing solutions, different paper characteristics, and technological applications that optimize production costs without compromising aesthetic quality.
• Business Financial Literacy for MSMEs: Complementing the production aspect, the final session led by Prasytio Ervian, CEO & CFO of Rumah BUMN Jakarta. This session focused on the importance of healthy cash flow management. This material provided a foundation for MSME to maintain disciplined financial reporting for long-term business sustainability.

Through these collaborations between Astragraphia and Rumah BUMN Jakarta, participants are expected to not only excel in product creation but also become proficient in packaging technology and financial management. The event concluded with a networking session and iftar together, marking a concrete step by Astragraphia in helping local MSMEs to evolve comprehensively.