The Astragraphia team, BUMN team, and Kelas ASIK Palembang participants.

As part of its 50th anniversary celebration, Astragraphia held the Competence Aid Program (CAP) and Kelas Astragraphia untuk Industri Kreatif (Kelas ASIK) in Palembang over two consecutive days, September 1–2, 2026. The CAP sessions were held at SMK Negeri 6 Palembang and SMK Negeri 2 Palembang, while Kelas ASIK took place at Rumah BUMN Sumsel.

Branch Manager of PT Astra Graphia Tbk (Astragraphia) Palembang Branch, Andri Kusmayadi, said, “In running our business, we are not solely focused on profit. We also strive to create a meaningful positive impact through our four social responsibility pillars: education, health, entrepreneurship, and the environment.”

During the CAP session, Astragraphia Designer Kezia Graciani encouraged students to enhance their design skills using Illustrator, including incorporating elements that can make their designs more engaging. Meanwhile, Astragraphia Human Capital Analyst Nikko Aldiano shared tips and insights on the job application process.

Owner of CV Data Network, Ivan Ramandha, engaging with CAP participants from SMK Negeri 6 Palembang.

The CAP session became even more engaging with the presence of CV Data Network Owner Ivan Ramandha, who shared his experience as a business practitioner. The session covered digital printing trends for 2026–2027, an introduction to various paper textures through samples and packaging mock-ups, as well as the advantages of advanced FUJIFILM printing technology, including its special color feature.

For Kelas ASIK, Astragraphia collaborated with Rumah BUMN Sumsel to conduct training for Micro, Small, and Medium Enterprises (MSMEs) in South Sumatra, particularly in Palembang. Rumah BUMN Sumsel Program Manager Adyn Purnama emphasized the importance of establishing a strong brand identity and personal branding, understanding product characteristics, mapping target markets, and creating value for every product offered to customers.

The session began with a presentation on “Content Marketing” delivered by the Rumah BUMN Sumsel team, represented by Elyssa M. Astragraphia Designer Kezia Graciani delivered two sessions, “Branding for MSMEs” and “Creative Packaging,” while Business Consultant of Astragraphia Palembang Branch, Fazri Evrizal, presented “Leveling Up with Digital Printing,” while also introducing digital printing technology from Fujifilm Business Innovation.

image

Owner of F18 Digital Printing, Xprint Digital Printing, and Galeri Glenda, Dwi Asa Verano, addressing Kelas ASIK Palembang participants.

The training was further enriched by a sharing session with Dwi Asa Verano, Owner of F18 Digital Printing, Xprint Digital Printing, and Galeri Glenda. Dwi shared his business journey, promotional strategies for print shops, as well as insights and motivation for developing a business independently.

Carrying forward Astragraphia’s 50th anniversary spirit of “Tumbuh Bersama Berkelanjutan” (Growing Together Sustainably), CAP and Kelas ASIK are designed to equip the younger generation and MSME entrepreneurs with relevant skills to navigate the evolving dynamics of the workplace and business landscape across Indonesia, enabling them to grow, excel, and embrace digital transformation.