The vibrant atmosphere of the Kelas ASIK Manado

Manado, July 8, 2026 – As part of its commitment to empowering Micro, Small, and Medium Enterprises (MSMEs), Astragraphia once again organized Kelas ASIK (Astragraphia Class for Creative Industries) at Casa Bakudapa, Manado, North Sulawesi. Carrying the theme "Great Packaging, Greater Profit," the program was held in collaboration with Rumah BUMN BRI Manado and welcomed 80 selected MSME participants from the Manado area who had passed a curation process.

The event was attended by representatives from the Manado City Department of Industry and Trade, including Leyla Karamoy, Head of the Domestic Trade Division; Ferdi Ekajaya, Branch Manager of Astragraphia Manado; Indana Ulfa Sitompul, Business Application Designer at PT Astra Graphia Tbk; Ricko Sondakh, Store Manager of Karya Wenang Printing; and Wisnu A. Purnomo, SME Development Unit Head of PT Sarinah.

The program featured three main learning sessions led by experts from various fields. The first session was delivered by Indana Ulfa Sitompul, Business Application Designer at PT Astra Graphia Tbk, under the topic "Smart Packaging for MSMEs: Small Business, Big Impact." The session highlighted the importance of packaging not only as a product identity but also as a strategic tool to enhance product appeal and competitiveness in the market.

The second session was presented by Ricko Sondakh, Store Manager of Karya Wenang Printing, who introduced various printing and advertising solutions that support MSME business needs through Fujifilm printing technology. The final session featured Wisnu A. Purnomo, SME Development Unit Head of PT Sarinah, who shared practical insights into effective marketing strategies for emerging MSMEs based on the standards implemented by PT Sarinah.

Caption (left to right): Ferdi Ekajaya – Branch Manager of PT Astra Graphia Tbk Manado Branch; Ricko Sondakh – Store Manager of Karya Wenang Printing; Leyla Karamoy – Head of the Domestic Trade Division, Manado City Department of Industry and Trade; Indana Ulfa Sitompul – Business Application Designer, PT Astra Graphia Tbk; Wisnu A. Purnomo – SME Development Unit Head, PT Sarinah.

Representing Astragraphia in the Manado region, Ferdi Ekajaya, Branch Manager of Astragraphia Manado, stated that through the ASIK Class, Astragraphia aims to provide added value to MSMEs by equipping them with the knowledge and skills needed to strengthen their business competitiveness. In addition to supporting the company's commitment to fostering MSME growth, the ASIK Class also reflects Astragraphia's expertise in digital printing solutions and information technology.

Through this collaboration, Astragraphia remains committed to delivering empowerment programs that create a positive impact on communities while contributing to sustainable economic growth. Astragraphia believes that attractive packaging, supported by effective marketing strategies, plays a vital role in increasing the value and competitiveness of local products.