Group photo of Astragraphia scholarship recipients with the Astragraphia team and the Amaliah Astra Foundation team

On December 21, 2022, Astragraphia together with the Amaliah Astra Foundation provided training on "Why Personal Branding in Our Generation is Important?" to a number of Astragraphia scholarship recipient students from 6 different vocational high schools in Jakarta and Cibinong. This training was held in conjunction with an outing activity that took place at Inagro Ciseeng, Bogor, West Java.

Anditia Putra, Social Media Specialist at PT Astra Graphia Tbk doing presentation

Anditia Putra, Social Media Specialist at PT Astra Graphia Tbk acted as a resource person who gave an explanation about the importance of personal branding through social media. According to Anditia, a person needs to have a clear self-identity and be a differentiator from other people so that these characteristics stick in people's minds. This is also closely related to the world of work considering that recruiters from companies are currently not only selecting employee candidates from CVs, but also from their digital footprint.

Social media is not the only channel to explore the character of employee candidates further, but there are many insights in it that recruiters can consider whether to accept a candidate as an employee or reject it. As quoted from Anditia's source material, 70% of employers use social media to screen employees during the recruitment process. (CareerBuilder) and 90% of recruiters report that they have hired someone from a LinkedIn search. (Growr)

Dimas Julianto, an Astragraphia's People was teaching Class X students of SMK 2 Triple "J" Citereup, Bogor, West Java

Throughout 2022 Astragraphia actively runs the Competence Aid Program (CAP) training/teaching for vocational high school students and students from several tertiary institutions, including:

• SMK 2 Triple "J" Citereup, Bogor, West Java
• SMK PGRI 2 Ponorogo, East Java
• Astra Polytechnic, Cikarang, Bekasi, West Java
• Bina Nusantara University (Binus), West Jakarta, DKI Jakarta
• Multimedia Nusantara University (UMN), Tangerang, Banten

Through this CAP program students, university students and teachers are expected to be able to absorb new insights both regarding the skills that need to be honed to enter the world of work, to develop creativity, especially in the field of creating attractive packaging, and the use of digital printing technology as the output of the creative packaging itself.

Indana Ulfah Sitompul, as Astragraphia's People was explaining creative packaging variations to PGRI 2 Vocational School students Ponorogo, East Java

Astragraphia's social contribution in the field of education has been going on for a long time and is consistent in supporting the government's sustainable development, especially the Social Development Goals (SDGs) no 4 regarding quality education. This is also reflected in the corporate culture that wants to always be Valuable to the Nation and Life.