Webinar PT Astra Graphia Tbk: Boosting Print Shop Business Sales Through Social Media

PT Astra Graphia Tbk - Starting this June 2020, Indonesia is entering the New Habit Adaptation (IMR) phase amid the COVID-19 pandemic. This adaptation process has a huge impact on business activities. This impact has made business people start implementing new strategies as a way to keep their business operations running normally. Most people in Indonesia have also turned to looking for information and making purchases online during the pandemic. This new habit of society is a challenge for business people in making their marketing strategies.

This change in strategy has also made one of the business actors, namely the printing industry, need a new branding strategy through the digital channel, Social Media. As a trusted partner in document solutions, Astragraphia, which is the preferred partner of customers in Indonesia, again held the 5th Astragraphia Webinar with the theme "Boosting Printshop Business Sales through Social Media" #smartbusinessprinting on Friday, 17 July 2020. Astragraphia introduces social media as one a media for printshop marketing, promotion, and a forum for business people to build engagement with visitors and customers through appropriate and interesting content.

Astragraphia's resource persons were Anditia Putra as Social Media Specialist and Laetitia Caeli Hermawan as Creative Designer from PT Astra Graphia Tbk giving light and informative tips. The topic of this webinar was of great interest to the participants, the majority of whom came from printshop businesses. Not to forget, this event was moderated by Fitri Yuliani as Marketing Communications Dept. Head of PT Astra Graphia Tbk.

Topics covered include:

1. Importance of Branding for Printshop on Social Media
The branding process through social media is the most important part. What you need to do first is establish a visual identity and understand your target market. Categorize ideal customers based on age, location, gender, interests, needs, buying behavior, and challenges and barriers. Not to forget, observe the discussions that take place in the media to find out what consumers are interested in, which platforms they prefer, and what form of content they like

2. Build Engagement Through Content
Content that gets good feedback indicates the type of content customers prefer. Pay attention to the quality of the message to be delivered including other supporting factors, namely color, type of image, description, type of goods or services offered. Consistent content in the branding process not only helps the business to stand out among the business's competitors, but is also more accessible to targeted customers.

3. Importance of Promotion Ads for Printshop through Social Media
Promotion Ads can be used when the previous process has been determined. Assisted by Promotion Ads, printshop branding will be more on target and on target. Examples of the types of Promotion Ads are most often used by Facebook Fans Pages and Instagram for Business.