Continues Support of Creative Industries, New Pilar Social Contributions Astragraphia Actors Reach 415 Micro and Small Enterprises
Astragraphia Puts "Entrepreneurship" as a New Pillar of 2020 Social Contribution through the Astragraphia Class Program for Creative Industries (ASIK)
Jakarta, December 15, 2020 - The creative industry is experiencing a difficult time due to the Covid-19 pandemic, even though the creative industry is mostly engaged in by Micro, Small and Medium Enterprises (MSMEs). Based on BPS data, there are around 82.80 percent of MSME actors whose income has decreased during the pandemic1. Astragraphia, as a public company that focuses on the scope of the printing and digital services business, continues its commitment to support the growth of the creative industry by placing "Entrepreneurship" as the new pillar of corporate social contribution in 2020. The social contribution pillar of "Entrepreneurship" is manifested through the Astragraphia Class Program for Creative Industry (ASIK Class) with the aim of making the products of micro and small businesses in the creative industry competitive, go-online, and up-grade.
Yuana Rochma Astuti - Creative Economy Marketing Director of the Ministry of Tourism and Creative Economy said, "MSME players in the creative industry need to be supported to survive, struggle, and make it through a difficult pandemic period. Kemenparekraf appreciates Astragraphia's seriousness in advancing the creative industry through programs that are in line with its business focus. I hope, Astragraphia will be able to continue its passion by increasing the awareness of SMEs, especially micro and small businesses, of the important role of packaging and product labels, assisting them to be creative through printing & digital technology and services that Astragraphia has, and facilitating them to create attractive packaging. . I am sure that a quality product coupled with a unique, modern and classy product packaging will multiply the value of a creative product so that it can compete in the market. "
elinda Pudjo - Chief of Corporate Communications Astragraphia said, "During the Covid-19 pandemic, Astragraphia took concrete actions to support micro and small business actors engaged in the creative industry, especially those engaged in the fashion, culinary, and craft subsectors through the Class program. ASIK (Astragraphia Class for Creative Industries). In the first year of this program, Astragraphia has reached 415 micro and small business actors spread across the islands of Sumatra, Kalimantan, Java and Bali with turnover ranging from 2 million to 40 million rupiah per month. "
The enthusiasm and commitment of Astragraphia to encourage the growth of the creative industry in Indonesia has been started from the last few years through a number of workshops and roadshows on creative packaging and graphic design conducted from city to city in collaboration with various parties, both from government agencies, professional associations, foundations, MSMEs , to the community.
Melinda added, "The limitation in carrying out social contribution activities offline during the pandemic does not prevent Astragraphia from continuing to implement social contribution programs for micro and small businesses. Quickly and creatively, through the implementation of digital technology, Astragraphia runs a series of ASIK Class programs in the form of online training on digital printing technology, creative applications for product packaging / labeling, and also online promotions. In addition, the ASIK Class program also publishes business profiles of micro and small businesses for free through the communication media Astragraphia www.ofiskita.com, and facilitates them to print various promotional materials for their business from their homes through the online printing platform www.printqoe.com . "
Novi Kurnia Setiawati - Founder of Abon Cap Koki and ASIK Class Batch 1 Participants said, "Education from Astragraphia gave me new insights to create attractive packaging for my shredded products. The introduction of digital printing technology gave me the option of printing high-quality personalized stickers / labels in flexible quantities as needed. In addition, the facility for publishing business profiles on Astragraphia's OFiSKITA digital channel helped me expand my market. I hope Astragraphia will continue to support us micro and small business actors engaged in the creative industry. "
Throughout 2020, Astragraphia has developed social contribution activities through the pillars of education, environment, health, and entrepreneurship. In the education pillar, the "Competence Aid Program (CAP)" which was started in 2000 has provided training to more than 1,200 students / teachers / students as well as educational scholarship assistance to vocational school students. Astragraphia also has a Vocational High School which focuses on the scope of competence in graphics, information technology & computers. Support for Early Childhood Education (PAUD) has been manifested by Astragraphia in the form of printing and distributing children's activity books (workbooks) since 2017. Until now, a total of 11,150 workbooks have been given to PAUD in the Semarang, Flores, Denpasar, Bogor, Demak areas. , and Boyolali. On the environmental pillar, Astragraphia runs a campaign to reduce plastic and integrated waste management. Then in the health pillar, this year's health donation activities are prioritized for the people affected by the Covid-19 pandemic, especially those around the Astragraphia office environment. Assistance in the form of cash, basic necessities, Personal Protective Equipment (PPE), disinfectants, and printing of educational materials to prevent the spread of Covid-19. In addition, blood donation activities by Astragraphia employees are one of the routine activities in the health pillar.