Astragraphia Got Best Brand Award
Xerox in Indonesia admitted by public as the preeminent brand in the field of copy. This is reflected from the award received by Astragraphia with Indonesia Best Brand Award (IBBA) in 2005 through “Xerox” brand in the category of Office Equipment. Awards are given based on the survey results conducted by the SWA Magazine and MARS, a leading marketing research.
Survey engage 4,100 respondents separated in 5 major cities in Indonesia there are, Jakarta, Bandung, Semarang, Surabaya and Medan. Assessment based on aspects of brand awareness, ad awareness, perceived quality, satisfaction, and market share. Compared to other brands, Xerox earned value by 244,4 quite far exceeds other brands below by 129,7.
For Astragraphia, this award for being one of the evidence on Xerox product quality and service provided by Astragraphia to customers in documentation solutions. Which is in line with the development of technologies which increasingly sophisticated, Fuji Xerox in Indonesia is colloquially known as Xerox, not only supports the process of doubling of superfine quality documents, yet be a document solutions device with integrated information technology systems through total services PT Astra Graphia Tbk.