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Astragraphia started its
journey in 1971 as a Xerox Division of PT Astra International engaging in the exclusive
marketing and after sales services of xerox photocopy machines throughout Indonesia. In
line with the rapid bussiness growth, in 1976 the Xerox Division seperated itself from PT Astra International and became an
independent company, PT Astra Graphia.
In the framework of building a solid platform for its business development, in 1989
Astragraphia became a public company by listing its shares on the Jakarta Stock Exchange
and Surabaya Stock Exchange. Until 31 December 2005 the amount of Astragraphia shares
totaled 1.348.780.500 shares with the following composition : |
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Currently, entering its 30th year as an independent
company, Astragraphia focuses on the Document Solution business with Fuji Xerox Co. Ltd, as its main
principal, a global expert document company with head office in Japan. The Document
Solution bussiness does not only comprise the photocopy machine bussiness, but has
meanwhile transformed alongside the rapid growth of the IT development to emerge as an
IT-Based Document Solution Provider. Its function scope expanded too, starting with
document input (creating, scaning, merging, editing), document management (sharing,
archieving, distributing, routing) to document output (printing, faxing, copying,
e-mailing, web viewing) with various configurations.
Astragraphia has divided Document Solution inti four main business areas, namely: Office
Product Business, Production System Business, Printer Channel Business and Services
Business. The division of those businesses is based on the type of hadrware and services
offered.
Astragraphia underlines providing enhanced values to customers, instead of just selling
hardware. This fact is supported by developing the Valued Services and Solutions (VSS)
methods in 2004, which is a work efficiency and effectiveness enhancing oriented marketing
approach for the customers. The VSS methods starts with an assessment process prior to
establishing the document management design for a company. When it has been approved by
the customer it is followed by the implementation stage or instalation of the solution,
followed by an evaluation wheather the system is appropriate and achieves productivity
expected, and finally the improvement stage if any is required.
Astragraphia continues to strive to provide unsurpassed service quality to its customers
by expanding its scope throughout Indonesia and other neighboring regions, such as Timor
Leste.
Up to the end of 2005, Astragraphia managed 19 branch offices and 53 service points spread
throughout the country. In addition to its own distribution network, Astragraphia also
conducts sales and provides services through dealers and resellers wjo are strategically
spread all over Indonesia. |

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To strengthen Astragraphia's position in the promosing
IT market in Indonesia, penetration is conducted through PT SCS Astragraphia and 51%
shares owned by Singapore Computer System Limited (SCS). Fortified by its competence and
experience over almost 23 years in the IT bussiness
(previously through the IT solution Bussiness unit), SAT has emerged as one of the top
three companies in the field of integrated IT Solution Business in Indonesia. In fact,
presently SAT possesses the platform to access international markets already penetrated by
SCS regionally.
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