The Printer Channel Business (PCB) represents a
business segment through providing a series of Fuji Xerox printer products both single
function printers, as well as multi function printers with a speed rang 20-50 ppm, for
monochrome Pinters as well as Color Printers and a variety of PC & peripherals.
The national printer market is growing exceptionally, dominated by the wide use of laser
printers, as reflected in a survey by Gartner, which indicated a 20% growth in 2005. This
was caused by the development of two main trends, namely migration from copier machines to
digital multifunction and increasing usage of laser printers to replace the dot matrix and
inkjet printers.
This business segment has an extremely wide target market, from the individual market,
departmental market to the corporation level segment. Therefore, intensive and effective
market coverage is required, not only through direct sales but alsa channels. A number of
distribution channels are developed, such as main dealer, reseller, and system integrator.
